Conditions will change.

Be ready when they do.

Mending for Growth

The conditions impacting growth constantly change. Factors like new competitors, evolving customer preferences, product-market fit, and operational performance are like currents that ebb and flow influencing the outcome of your growth strategy.

Mend, a marketing and growth advisory firm, works with businesses from startups to the Fortune 50, across industries from healthcare to hospitality, to evaluate, shape, and execute market-driven growth strategies that respond to these changes.

By blending the art and science of marketing with a strong operational discipline, Mend helps clients better understand their customers and the steps needed to make the most of their growth initiatives.

What does it mean to mend?

In fly fishing, mending is the process of reading the changing water conditions and then adjusting your line so that your fly presents in the most natural and appealing way possible.

For us, mending means identifying, understanding, and responding to changing market conditions to ensure that your go-to-market strategy is optimized to the growth outcomes you are targeting.

What We Mend

brand
strategy

growth
strategy

go to market effectiveness

culture &
alignment

Chris Burns, Founder

Chris is a marketing and growth strategy executive with over 25 years of experience helping products and brands break through competitive, crowded markets. Chris leverages a unique blend of creativity and analytical rigor to quickly pivot from strategy to execution with a keen focus on the intersection between marketing and business operations.

  • "Chris is one of the most motivating leaders I have ever had the privilege to work for. With his deep marketing expertise and business acumen, he is an absolute marketing visionary."

    Erin Wallace, Alight Solutions

  • "Chris is one of the smartest and most strategic managers I've ever had the opportunity to work for. He is both visionary and progressive, and the marketing expertise he brought to the table at Aetna was unparalleled."

    Tara Autrey, Aetna

  • "Chris' knowledge of health and pharma is amazing but when you really listen, you learn and realize how truly grounded Chris is with the customer. He has a proven history, getting into the field... learning how to sow the seeds... that’s how he has grown to be the marketer and leader he is today."

    Kerry Fasulo, Marathon Health

  • “Chris is one of those rare individuals who can lead the charge at 50,000 feet or 50 feet, with the same level of passion and determination…whatever the situation requires. If you are building an executive team he would be a great place to start.”

    Aaron Greenblatt, Founder/CEO Flipt